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About Me

Performance Marketing
Built on Proven Results

Not theory. Not templates. Systems I have built and campaigns I have run, with numbers that prove they work.

Joseph Akhigbe

I am Joseph Akhigbe, a full-stack digital marketing strategist who builds systems that turn audiences into revenue. I have done it for music brands, events, personal brands, and SMEs, always with the same approach: strategy first, execution second, results always.

In September 2024, I directed a campaign that generated approximately ₦20 million in a single month, built on Meta Ads, ManyChat automation, and a segmented email system with 8,999 subscribers. That was not a one-off. It was the result of two years of system building, testing, and optimizing every part of the funnel.

I specialize in performance marketing, marketing automation, and content systems, the three pillars that when built correctly work together to create compounding revenue growth. I have managed 22 concurrent Meta campaigns, built ManyChat flows with 100% CTR, grown Instagram accounts by 297%, and driven ₦2.74M in event ticket sales in just three weeks.

My approach is simple: I do not guess. I research, build, test, and optimize. Every campaign I run is tracked, every automation is measured, and every decision is backed by data from GA4, Meta Ads Manager, and Flodesk analytics.

The Numbers

~₦20M
Single Month Revenue Record
8,999+
Email Subscribers Built
₦2.74M+
Event Revenue in 3 Weeks
500+
Course Sales Driven
+1,473%
TikTok Growth Achieved
100%
ManyChat CTR on Best Flow

Experience

Marketing Manager
SounDisruptr · Jun 2024 to Dec 2025
Owned the full marketing function across paid ads, email, automation, and content. Built a lead generation system capturing 8,999 high-intent subscribers via ManyChat and segmented Flodesk workflows. Directed the ₦20M September 2024 revenue campaign. Turned around a stalled course launch to 500 sales and counting.
Marketing Lead (Contract)
African Food and Drinks Festival · Sep to Nov 2025
Deployed 51 Meta campaigns, urgency-driven email sequences, and ManyChat flows from zero in 3 weeks. Generated ₦2.74M in ticket revenue and brought in 15,108 attendees with no existing funnel or warmed audience.
Social Media Marketing Manager
SounDisruptr · Apr 2023 to May 2024
Grew @soundisruptr from 8,786 to 34,900 Instagram followers, a 297% increase. Managed Meta Ads, content calendars, and email campaigns across all brand accounts while building the foundation for the full-funnel system that followed.
Digital Marketing Manager
Beta Digitals · 2023 to 2024
Managed Meta Ads lead generation campaigns for SME clients with a consistent focus on lowering cost per lead while maintaining high conversion quality across multiple industries.

How I Work

01
Systems Over Tactics
I build complete funnels where every piece, ads, automation, email, and content, works together to produce predictable revenue rather than one-off wins. The system is what scales, not the individual campaign.
02
Data Drives Every Decision
I track what matters, cut what does not work, and scale what does. GA4, Meta Ads Manager, Flodesk analytics: nothing is ever guessed. Every decision has a number behind it.
03
Fast Execution
I built a full event marketing campaign from zero in 3 weeks and generated ₦2.74M in revenue. Speed without cutting corners is a skill developed through real pressure and real stakes.
04
Honest Reporting
If something is not working, I say so and fix it. No vanity metrics, no spin, just clear data and real solutions. Clients and employers get straight answers, not comfortable ones.

Certifications and Tools

Certifications

  • Google Fundamentals of Digital Marketing
  • HubSpot Inbound Marketing Certified
  • Integrating Email with Other Marketing Channels
  • EDUCBA Professional Photoshop Certification

Tools

  • Meta Ads Manager, Google Ads, TikTok Ads
  • ManyChat, Flodesk, MailerLite, Make.com
  • GA4, Google Tag Manager, Hotjar
  • Canva, CapCut, WordPress, HubSpot

Let's Build
Something Real

If you need a marketing system that generates actual revenue and not just engagement, let's talk about what you are building.

hello@josephakhigbe.com Connect on LinkedIn